Video Marketing & Move-In, Move-Out Inspection Videos


Engaging Tenants in an Increasingly Virtual World

Video Marketing

Video is taking over, and when it comes to marketing and protecting your property, this is great news. In a recent industry report*, video is one of the fastest channels for communicating information to customers.

So what does this mean for your rental property?

It means that video is an essential tool to attract applications around the clock. At Service Star Realty we create beautifully detailed walk-through videos that showcase the value of your investment to prospective tenants.

VIDEO ATTRACTS MORE INQUIRIES

  • People like to search in the evenings, a video tour means your property can be viewed any time of day.
  • With mobile video more accessible than ever, people don’t have to wait to get home to view, the tour is right there on their smartphone or tablet.
  • Google now owns YouTube so video results are much more prominent. We use this channel for our video marketing because it gets a lot of exposure.
  • Done once, video can be used multiple times to advertise and market your property.

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Benefits of Video Marketing


VIDEO BUILDS CONFIDENCE IN PROSPECTIVE TENANTS

When renters can visualize and imagine themselves living in a property, it gives them confidence about the decision to commit to the contract. Since we have a video tour available, we can also “show” the property before the old tenant has even left. This halves the time it takes to lease the property so that you save money and have a reduced vacancy time. Each video is professionally edited and quickly loaded into advertisements for prospective renters. The best way to see the value of a video-marketing tour, is to experience one.

VIDEO HELPS INVESTORS PURCHASE HOMES

Video is so engaging and compelling that we have been able to help investors purchase a new home using our technology. Overseas investors can’t always visit the investment up close and video gives them the confidence to buy, our experience and feedback from this has been overwhelmingly positive.

Contact us today at 480.712.1277 if this is something you need.

MOVE-IN AND MOVE-OUT VIDEOS PROTECT YOUR INVESTMENT

It’s common practice for many firms to take photos of a property at the start and end of every tenancy, using them as evidence in the event of a security deposit claim.

The problem is that there is too much room for misinterpretation and ambiguity and it’s hard to see the real condition from a 2D image. That’s why, as standard, all Service Star Realty owners receive Move-In and Move-Out videos.

Before a tenant moves in we capture, in high-quality digital video formats, every inch of your property in a 15-20 minute video. The result is a high-resolution, 3D experience of a walk-through inspection. From the edge of the carpets and skirting boards to the ceilings - nothing escapes scrutiny.

When the tenant moves out, we go through the same process (and in the same step-by-step direction). The two videos are later run next to each other on our screen so that we can compare the condition of the property. This allows us to catch every small detail that may have changed.

This also gives you the opportunity to review and make fast decisions about any maintenance requirements from the comfort of your own home.

With this robust evidence, tenants know from day one that we will be watching, and inspecting the condition of the property, setting important expectations for the care of your home. What’s more, should there ever be a security deposit claim, you have indisputable proof on your side. In fact we have never lost a security deposit claim because of using these videos.

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