Strategic marketing is a great way to reduce your vacancy time, attract great tenants, and increase the rental value of your home. Instead of just throwing an ad on Craigslist, take the time to include high quality photos and video, concise but detailed descriptions, and an invitation for interested tenants to get in touch.
Here are some of the things to include with your listing when you’re renting out a Phoenix property.
Photos Sell Phoenix Rental Homes
When tenants are looking for a new rental home, the photos will get their attention before anything else. Make sure you’re taking excellent pictures. People will be scrolling through ads, and they’re likely to ignore those that don’t have any photos.
Start with a good camera. Most smartphones have excellent cameras that can take high resolution photos. Get the right angles, ensuring that the rooms look large and bright. Don’t forget to invite natural lighting into the home as you’re snapping pictures.
Use as many photos as you can. Tenants will want to see what the outside of the house looks like. They’ll want to see pictures of the kitchen, bathrooms, and bedrooms. Make sure you include photos of any special features, such as hard surface flooring, new kitchen appliances, and outdoor space.
Write Attention-Grabbing Words
You don’t want to be too wordy when you’re writing your descriptions. Prospective tenants won’t want to read long paragraphs; they’ll focus on bullet points and short phrases. You want to be concise, but you don’t want to leave anything out. List the number of bedrooms and bathrooms. Talk about recent upgrades and some of the features in the neighborhoods. Include the school district if it’s a good one. Mention the fenced yard, the attached garage, and the granite counters.
Include Rental Price, Terms, And Other Conditions
Tenants will need to know how much you’re charging in rent before they decide to schedule a showing. Make sure you’re clear about the rental amount. You should also mention what the security deposit will be, and what some of your rental standards are. If you require a specific credit score, a certain income level, or other particulars, go ahead and mention them. Listing those requirements will help you and potential tenants save time. Someone who knows they aren’t qualified won’t get in touch.
Mention whether this is a one-year lease, a two-year lease, or something different. If utilities will be included, make sure the listing reflects that. If landscaping or a pool service is included, you should get that out in front of your advertising.
Your pet preferences should also be specified in your ad. Pets impact housing decisions—pet-friendly properties typically rent faster than those that don’t allow pets. So if you allow pets, make sure your listing reflects that. If you’re going to charge a pet fee, list that in the ad as well so the tenants will understand what they’ll have to pay for the privilege of moving in with their cat or dog.
Showcase Your Residential Rental Listing with a Video
Finally, to make your listing truly stand out, you should consider video marketing. Video Tours are not only an effective way to capture attention and interest from prospective tenants, but also allow you the opportunity to show off the property even if it’s still occupied, without having to burden the current resident with the inconveniences of showing schedules. Video allows you to do a comprehensive, accurate preview of the property and show its best features. We cannot stress it enough—Video Tour is a core component of a successful multi-channel marketing strategy.
In Conclusion
These are just some of the important things that must be included in your listing when you begin to advertise your Phoenix rental property. The idea is to attract as many renters as possible to your property so you can find and place a good tenant quickly.
If you want to get started, we can help! We’ve been leasing and managing Phoenix rental homes for over 10 years and have over 70 years of combined experience. Contact our team at Service Star Realty, and we’ll show you what kind of listings we create for owners.
Service Star Realty
2929 East Camelback Road #119, Phoenix, AZ 85016
(480) 426-9696
